![]() As such it might help us see why the Bharatiya Janata Party (BJP) - of which Smriti Irani is now a member - is so attractive to millions of voters. Indeed, it mirrors important life values that now dominate the cultural space as well as the political and social narrative in/of the country. Kyunki was all about the parivar (family) - and therein lies its abiding relevance and appeal. In this case, viewers became the extended family of the Viranis, consisting of up to four generations that live, love and fight within the confines of their Shantiniketan home. Kyunki… and serials, thereafter, are all about loving your family - or hating it - and every bit of melodrama that can be squeezed in or out of the huge mansions they live in. The serial was so successful that it was immediately cloned and has remained the template for soap operas ever since - today, nearly every daily soap, be it Yeh Rishta Kya Kehlata Hai (Star Plus) and Kumkum Bhagya (Zee TV) or indeed Tera Mera Saath Rahe (Star World) about the Modi family (inspired, undoubtedly, by the Prime Minister), concerns a joint Hindu family, like Kyunki’s Viranis. ![]()
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